Postgraduate Certificate in Marketing Analytics

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Overview

Learning outcomes

Course content

Data Analysis for Marketing

Consumer Behavior Analysis

Marketing Research Methods

Digital Marketing Analytics

Statistical Modeling in Marketing

Predictive Analytics for Marketing

Social Media Analytics

Marketing Metrics and KPIs

Brand Performance Analysis

Market Segmentation and Targeting.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90