Professional Certificate in Customer Relationship Management

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Overview

Learning outcomes

Course content

Customer Relationship Management Fundamentals

Understanding Customer Behavior

Implementing CRM Technology

Data Analytics for CRM

Customer Segmentation Strategies

Managing Customer Loyalty Programs

Sales and Marketing Alignment

Customer Service Best Practices

CRM Metrics and Reporting

Ethical Considerations in CRM

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90